“White privilege” has a meaning that almost anyone who isn’t white understands, but the idea that there are certain automatic benefits that whiteness affords you in society is still lost on many white people. It’s even harder to educate people on how white privilege contributes to racism if they cannot even recognize the role they play in facilitating it. A new ad campaign called the “Un-Fair Campaign” seeks “to look at racism and to encourage a community dialogue about the causes and solutions” with a series of billboard ads that some people are calling offensive and in themselves racist.

From Newsmax:

…outraged critics say the campaign ads — featuring the faces of white women with messages like, “It’s hard to see racism when you’re white,” or “Is white skin really fair skin” — blames racism on whites or suggests that whites aren’t smart enough to recognize it.

“You can’t open a discussion on race and hope to see it move in a positive direction when you raise the topic by stereotyping an entire race,” local resident Phil Pierson told the Star-Tribune, after he started a Facebook page to raise his objections called “Stop Racist Unfair Campaign.” “It spreads animosity and hate, teaches a new generation to point fingers and [focuses] on the color of our skin instead of the idea that we’re all human,” he said.

Of course the nastier, white supremecist versions of Pierson’s objections have also been rolling in, and those threats of violence and hate speech threaten to dismantle the campaign. That racists would object to taking responsibility for racial tension makes an ironic sort of sense, but it’s frustrating to see rational white people refuse to even broach the subject of how much easier life is with white skin. As non-whites, we don’t need an ad campaign to remind us that society treats you better when you’re white, and neither does any new generation of brown people. The message that we’re all human becomes quickly diluted when you realize that you are treated as less so because you are not white. Yes, perhaps some other white people are doing the de-humanizing but that doesn’t mean you do not benefit from it and can’t stand up and object to it. This is what a campaign like this needs to make sure people understand.

See more of the ads at http://unfaircampaign.org.

What do you think? Could this campaign be successful or is there a better way to educate people on white privilege?

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  • Jen

    I don’t see what is wrong with this ad. It’s no more offensive than having a television show set in New York (Friends, Mad About You, Seinfeld) feature an all-white cast.

  • Kat-man-do

    Racisism begats racisim. whethet it’s white people being racist and throwing the hate or brown people being racist and throwing the hate…it’s all the same. Hate is hate. Hatred of one another…hatred of yourself. If humans expect to move forward as the human race it’s’ time to start looking forward and moving that way, rather than always lookiing backward adn remaining stagnate.

    • BeckiSue

      Oh hush. That “human race” bs is routinely spouted by inoffensive privileged White babylotioned Liberal/Moderates to water down racism.
      Racism is prejudice plus power, Whites cannot suffer racism because Whites are the majority that dominates other races through power and prejudice. It’s really that simple.
      Get out of here with that weak mess.

    • JoeBen

      Your a fool.

    • JoeBen

      Well put.

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  • JoeBen

    This is all such BULLSHIT!!! Being multicultural I can tell you how it feels to not truly be excepted by anyone. What it all falls down to is people as individuals. Slavery has been around ever since the creation of war, which goes back to the dawn of mankind. Slavery wasn’t started by white people, black people or any other ethnicity specifically for that matter. When it comes to humans it was started by PEOPLE, the human race. It is even seen in nature when bee’s take over other hives, kill the queen and make all the workers work for they’re hive. African slaves were sold to white people, get a hold of yourselves for this one, by other AFRICANS. Conquering tribes that took slaves for themselves. That’s right. Black people had black slaves. Just as Native American tribes both south and north Americas had native American slaves. White people may have brought black people here and no one can deny that they went through hell, but things would have been much worse for them to stay in Africa. I can assure you that all those slaves would have most likely been worked to death or starved to death. Instead we are all in the best Nation in the world and finally all on a level playing field. Idiots are the only thing holding any of us back and it is up to everyone as individuals to educate ourselves and achieve our goals. Obama is a perfect example of this fact.

    • fair&lovely

      Good job Joe ben!!!!! Well said. The best comment on here,thank you :)