I guess we should have seen this one coming.
Less than a month after their daughter, Blue Ivy Carter was born, her famous parents Jay-Z and Beyoncé have filed an application with the U.S. Patent and Trademark Office to protect the newborn’s name. This move, although unusual for us normal folk, is quite common for high profile couples. Considering bootleg Blue Ivy gear was sure to make its way to a corner near you, Jay and Bey decided they’d be the ones to control access to their little princess’ name.
The Washington Post reports:
On Jan. 26, new parents Beyoncé and Jay-Z filed an application with the U.S. Patent and Trademark Office to protect the baby’s name — and reserve it for a future line of baby carriages, baby cosmetics, diaper bags and other undoubtedly fabulous accoutrements for the fashion-forward infant.
In the superstar industrial complex, trademarking your baby’s name is just smart business. There all sorts of folks who might try to slap it on some tacky baby bib.To wit: Fashion designer Joseph Mbeh, who submitted an application to trademark “Blue Ivy Carter NYC” on Jan. 11 — just four days after the baby was born. Another applicant filed on Jan. 20 for “Blue Ivy Carter Glory IV” to use on a line of fragrances. The trademark office has already denied both filings, saying the name belonged to a “very famous infant ” and consumers would falsely assume that the products were approved by the celebrity parents.
Mbeh, who intended to produce children’s dresses, skirts, and underwear using the name, issued a groveling statement after his Jan. 25 smackdown from the feds. A big misunderstanding!: He planned to pitch the idea to Beyoncé and Jay-Z and never, ever, intended to poach any of their baby bucks.
The application by BGK Trademark Holdings — Beyoncé’s company — is pending but is basically a done deal because parents are legally authorized to trademark the names of their minor children, experts say.
So does this mean Blue Ivy will have her own line of Rocawear gear and Dereon booties soon? We sure hope not, but just in case Jay and Bey decide to go half on a baby fashion line, they’ll get to keep the profits.
What do you think? Was this a smart move for Jay-Z and Beyoncé?