A lot happened while the world was tuning into the Grammys. While many of us waited for Jennifer Hudson’s Whitney Houston tribute, it seems like Oprah was trying to drum up support for her network, OWN.
Sunday night, Oprah asked her Twitter followers to tune into her network, “especially if u have a Nielson box.” The tweet drew criticism from users who felt she was “desperate” and “begging” for viewers, and it even caught the attention of the Nielson rating agency because it is against the rules to ask viewers with boxes to alter their viewing habits.
Oprah later deleted the tweet “at the request of Nielsen,” and apologized, saying: “I intended no harm and apologize for the reference.”
OWN has struggled to attract viewers to her network since it launched last year. Although she enjoyed generous viewership through her TV show, her popularity has failed to carry over to OWN. She recently decided to take a more prominent role on the network in an attempt to help attract viewers, but it remains to be seen if it will work.
Is Oprah “desperate” for viewers?