Racist FHM cover

Well, we can add men’s mag FHM to the list of publications who just don’t get it. After FHM Philippines uploaded its March cover featuring actress Bela Padilla to its Facebook page, many cried foul.

The problem? The cover showed a fair-skinned Padilla surrounded by ominous looking black models with the tagline, “Stepping Out of the Shadows.”

Hmmmm, word?

FHM is the Philippines’ best selling men’s magazine, and after the image spread across the web, many let the glossy know the cover was offensive. The magazine said it decided to pull the cover after “a slew of comments on the supposed ‘racism’ of the cover image and cover line flooded the magazine page”.


The mag continued with its “I’m sorry if you were offended” half-apology.

“When FHM hits the stands in March it will have a different cover. We deem this to be the most prudent move in the light of the confusion over the previous cover execution.

“We apologise and thank those who have raised their points. We apologise to Bela Padilla for any distress this may have caused her. In our pursuit to come up with edgier covers, we will strive to be more sensitive next time.”

While many will think this cover is no big deal, the fact that black folks are still seen (and depicted!) as scary, shadowy figures around the world speak volumes about just how far we’ve come.

What do you think of the FHM cover? 

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