Wah Nails Boutique is the queen of nail art in London and the shop’s founder, Sharmadean Reid, is finally about to share some of her trendy nail know-how in a new book coming this summer.
What makes this book more than a coffee table topper is that Sharmadean isn’t just showing some of her wildest designs, the book features 25 do-it-yourself designs that you can actually try at home from leopard print patterns to graphic stripes. Since most of us can’t get to her flagship Wah store in London, or even her pop up shop in NYC, this tutorial is the next best thing.
Sharmadean is credited for putting nail art on the high-end fashion map like it is today after she opened her boutique in 2009. In the book’s intro she talks about starting the shop as a recent Saint Martin’s grad and trend consultant/stylist when she couldn’t get the nail designs she wanted at local salons.
“Before we opened, ‘Nail art’ was a dirty word within beauty circles, something a bit tacky and ghetto–but I knew it could be more. Nail artists like Marian Newman, Sophy Robson and Jenny Longworth had been pioneering fashion-forward nail art in magazines for a while, but no one was bringing it to the mainstream. And that’s where we came in.”
Sharmadean definitely changed the game, and now we all can with this how-to guide which is already available for pre-order. The book will officially drop July 10.