Sony Pictures and Screen Gems scored a surprising hit over the weekend when the film Think Like A Man took the top spot at the box office raking in a whooping $33 million.
The film, staring Taraji P. Henson, Gabrielle Union, Michael Ealy, and Kevin Hart, out-performed studio projections scoring Sony its third number one film of the year, and besting the Zac Efron feature, The Lucky One.
Think Like A Man cost just $13 million to produce and nearly pulled in that much on its opening day. The film’s producer, Will Packer, says Think Like A Man’s success is proof-positive films with majority black casts can be profitable.
“It’s huge. I don’t think the significance of opening with the number 1 movie in America can be overstated,” he told Shadow & Act. “This isn’t the number 1 lower-budgeted film, or the number 1 African American Film, or the number 1 film for a particular audience; It’s the number 1 movie in America, period; and if those numbers hold, then we’re going to be in a great position that shows the power of a smart strategic marketing plan that takes advantage of social media, networking, grassroots and a great campaign; because we were up against films that were significantly larger than us.”
While it remains to be seen how long Think Like A Man will keep up its box office mojo, Packer and his team are hoping the success of this film will open the door to more films with majority black casts.
Did you see ‘Think Like A Man’ over the weekend? What did you think?