I once heard that some women deliberately post Facebook profile pictures of themselves next to a relatively unattractive friend to appear prettier. Of course, I didn’t believe it at the time, but now I may give the concept of Facebook digital shade a second thought. Photo gift website MyMemory.com recently conducted a survey of 1,500 women where one in four admitted they have deliberately uploaded “ugly photos of friends” to Facebook. Really?
Furthermore, if said “friend” requested to have such photographs removed, one fifth of participants said they were not swayed to take down the photo. At the same time, 75 percent of the women surveyed admitted they de-tag themselves should they find a photo unflattering.
Rebecca Huggler, co-founder of MyMemory.com, said:
“To see that so many women deliberately commit ‘photo sabotage’ and upload unflattering pictures of friends is somewhat surprising, particularly when you consider how many said they’d be mad if the same was done to them …. Photo sabotage is never kind, but I think we’ve all seen pictures on social networking sites that we know the ‘victim’ won’t be happy with.”
Having been on the receiving end of an uncomplimentary tag or two, I’m fascinated by how the dynamic between friends and frenemies plays out in the social media space. To be honest, that number is way higher than I expected, which makes me wonder if photo sabotage happens among women more than we’d like to admit.