Fashion bloggers have a special appeal unlike any other media professionals in the business. Fashion editors are notoriously elite but there’s no aristocracy when it comes to being a blogger. Bloggers are perceived to be down-to-earth, everyday people who can connect with their audience and make fashion relateable. So what happens when fashion bloggers become famous?

The answers are varied. Recently, more bloggers have enjoyed notoriety and morphed into media personalities. Necole Bitchie is now a mainstay on red carpets and has her own publicity. BryanBoy has become something of an internet celebrity, appearing on the cover of magazines and even nagging a coveted spot as a future judge on “America’s Next Top Model.”

BryanBoy is represented by Hollywood talent agency CAA, who also represents Tom Cruise and Kanye West and recently signed The Man Repeller. That these bloggers would have a PR team and agent makes sense. They are, in fact, brands with a fanbase and influence who make a living entertaining. Why wouldn’t they have the same representation as Nicole Kidman or Diddy?

But in some corners, having a PR team and agent seems excessive for a blogger, who has built his/her brand on being relateable and authentic. In essence, it’s like “selling out.” For many readers, it takes away the integrity of said blogger’s site. Readers question whether bloggers are writing about a product because it’s sponsored or appearing at a party because an agent orchestrated it.

There’s also backlash from fashion journalists. Though noted editors may have a public persona (take Anna Wintour and Nina Garcia, for example), signing an agent or publicist is unheard of. Editors are expected to be more focused on creating content than amassing fame. A blogger’s pursuit of stardom is looked down upon in those circles.

My opinion is that if bloggers are fully in charge of their brand,  then an agent and publicist can only help to expand it not compromise it.  Necole Bitchie is a great example of this. She has representation but has still managed to be approachable and accessible to her fan base.

What do you think, Clutchettes? Should bloggers have agents? Is it selling out? What do you think of some fashion bloggers’ notoriety? Does it compromise their ability to relate to their readers?

-Jaclyn Marshall

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  • apple

    well the veterans like the man repeller,karla deras,jak and jill,scott schuman,sincerly jules,michelle phan, geri hirsch,lulu chang,knightcat,the style rookie etc probably should have an agent, they are know longer those bloggers from 3-4 years ago. i just wish i knew that if taking pictures of my self in cute expensive clothes and pasting magazine scans would have amounted to career of fame,glam and free clothes i would have started a fashion blog years ago…

  • The Comment

    *not endorsing but this chicks makeup- tips are the bomb*

    I follow Jenny Jenkins from the UK. She is young, black and very beautiful. I subscribed to her when she had only 10 followers. She now has a thousand. She is popular for highlighting cosmetic companies from the UK and beyond. If she were to get an agent I’d be so happy for her because she needs to blow up. This isn’t something she was looking to profit from. Her studies kept her pretty busy as sometimes her followers would have to wait for her exams to be over before she satisfied our curiosity for a new trend.

    For black bloggers this is an opportunity to skirt around the very racist world of publication and anything else you wanna do in life. Look @ how many talented people are making a living who would have been working at some dull job had it not been for the perfect marriage of blogging and sponsors.

    Right now we are bombarded with the tacky corporate commercials feat. athletes who endorse crap food and sugary drinks….like, sure dude…you drink a Pepsi b4 jumping over 10 skyscrapers. I don’t think blogger with agents would be ever so tacky.

    Plenty of times Clutch has advertisement from KFC…..right when we are talking about black folks and obesity. But I’m perfectly clear on where Clutch stands….I know you got bills to pay…….

    I see nothing wrong with taking the devils money and or resources to do you. People do it everyday @ work.

    • Thanks for your comment – but we haven’t had a KFC ad on Clutch. Also – we have no control of the ads ran on Clutch – sadly we are in a ad network.


  • Just getting a chance to read this. Very interesting. My thought is that if someone wants to have a PR team or agent, then good for them. I think it doesn’t make financial sense unless one gets to a certain level. I couldn’t tell you what that threshold is, but there comes point where you can no longer do things by yourself. The more successful he or she becomes, the more complex the game becomes.

    As for the reader side of it, I’ve seen people get upset at bloggers because their site changed when the blogger’s career took off. My whole thing is….nobody charges for people to read their blog. As long as you’re getting free content, there really isn’t much you can say about how the blogger chooses to conduct business. And if it is that bothersome, there are plenty of other sites to read that cover the same topics.

  • As a paid fashion blogger I will have a publicist starting next month only because my jewelry be in the gift bag at the Emmy’s (hence I’m also a jewelry/fashion designer). Aside from that I think it would be weird having an agent, I can’t fathom why I would need one. As long as I’m following proper blogging etiquette, I wouldn’t see why I would need one but to each it’s own.