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Although MAC is a mainstay in cosmetic bags across the globe, sometimes it seems we forget that other beauty brands exist. In fact, I recently overheard a woman carelessly toss an Obsessive Compulsive Cosmetics lip tar back in its bin while saying “$16 and it’s not even MAC, no thank you!”

Sigh. If she only knew…

Now, this is no shade toward MAC (Ruby Woo lipstick gives me everlasting life and their concealer makes my toes curl) but it’s easy to get stuck in the routine of using the same products time after time for no reason other than the fact that you’ve used it before.

Of course we’ll always have that favorite product/brand that’s embedded in our hearts, but it’s also important to search for richer colors and creamier textures to fill our needs from time to time. Sephora, Ulta and some drugstores allow you to return used makeup if you’re not satisfied. In Sephora and Ulta you can try on makeup in the store or ask for a sample of a product you’re curious about. On a budget? Iman, Milani and The Sephora Collection are quality cosmetics without the hefty price.

Click through for 5 brands you should become (and may already be) acquainted with, but don’t stop here!

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