Sacha Dratwa, the lieutenant behind Israeli Defense Forces (IDF) social media campaign, is under fire for a Facebook photo of his face covered in mud posted with the caption ‘Obama style.’

The photo was discovered by Amal Saad-Ghorayeb, a Lebanese blogger, on Friday. By Sunday, Lieutenant Dratwa restricted access to his Facebook account and defended himself on Twitter writing “I’m not racist.”

He also released a statement on Facebook criticizing the “cynical use” of “private photos from [his] Facebook profile in order to publicly misrepresent [his] opinions.” He maintained the photos “do not reflect my beliefs and have no bearing whatsoever on my position in the IDF.” His superiors agree that the photo has no bearing on his official role.

The reactions have been varied. The Lebanese blogger who originally posted the photo believes it is racist, but begrudged Americans for being outraged about brownface and not about institutionalized racism agaisnt Palestinians:

So this is what the Zionists call social media war? An IDF spokesman who is so moronic as to keep a rabidly racist photo like brown-face on his FB profile on PUBLIC settings, so that a half-asleep Zionist-hater like myself could discover it on Friday morning within seconds of flicking through his pics? He made it too easy.

Sad to see that Americans on Twitter and elsewhere will only understand Zionist racism when viewed through their own cultural lens and lose sight of it when it is practiced in institutionalized form and in a most brutal fashion against Palestinians. But at least this is a start.

Others have tried to defend the photo, citing the fact that tourists often pose with mud on their faces.

In my opinion, the caption likening the picture to Obama clearly invokes blackface and has a blatantly racist undertone. Americans have every right to take issue with it, especially since it references our country’s leader.

What are your thoughts on Lieutenant Sacha Dratwa’s photo, Clutchettes?

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