In the highly competitive dating world, where some women are seemingly having no problem finding companionship and most women are still trying to play catch-up with the ever-evolving definition of the courtship, one aspect of dating remains firmly rooted: Peacocking

According to the Urban Dictionary, the most widely accepted definition of peacocking is “dressing for attention. Just like Peacock’s use their feathers to get a mate.”

Recently, in an article called “Rolex Romeos,” The New York Post reported on the dating scene in New York City, finding the city is dripping with gentleman willing to splurge on thousand dollar time pieces to catch the attention of their desired “companions” (I have to place quotations around companions since the definition is increasingly and subjectively more encompassing).

“Women want to see a man as being successful and, along with upscale clothes and shoes, a good watch is an established symbol of success,” this according to one middle-aged interviewee who was seeking a “younger woman for companionship, not marriage.”

Apparently, a potential dater looking to settle down with a man with deep pockets should look for a man who invests in appreciating assets, such as a Hublot watch worth about $80K, instead of falling for the usual trappings of new money success — such as flashy cars, second-rate cloudy diamonds, buying drinks at the bar, or having the confidence (or arrogance) to approach you with that money conversation (all they can do for you with their money — pay your rent, car note, etc.).

“Most guys aren’t going to tell you that they bought an expensive watch because they want to impress women,” claims a 33-year-old former financier turned actor and author. “They say it’s for their status with clients or because of their love of watches, but an overriding factor of buying anything grossly overpriced is to attract the opposite sex.”

And when you buy absurd material goods for bait, no one should feel too sorry for you when you attract your fair share of gold diggers. Some men are fine with the prospect of knowing the women they are sharing pillow talk with could give two rats’ asses about them, but most men will somehow fall for these same women, irrespective of their purely financial motives, and end up on other side talking bad about all women, swearing that they’re all untrustworthy and out to take men to the bank.

It looks like the pimpin’ ain’t dead, it just moved to the wrist …

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