Åhléns, a clothing store in Sweden, is shaking things up in the retail industry with their full-figured mannequins, which went viral on Facebook last week. The mannequins aren’t abnormally thin and tall like most standard types, but are shaped to resemble a full-figured body type, in purple bras and boy shorts no less.
The post garnered over 50,000 likes in a few short days, revealing that consumers are hungry for mannequins that reflect their body shape and size.
Some people are making the claim that US brands should follow suit as our country has a troubled history with mannequins. They are generally skinny and lithe and sometimes “six sizes taller and smaller than the average person,” says the Chicago Tribune.
On the other side of the spectrum, there are plus-size mannequins which cater to a powerful and lucrative market but rarely any mannequins that speak to women who fall somewhere in the middle. The closest I’ve seen to a full-figured mannequin outside of a plus size store are those in urban shops that have fuller butts to show off denim jeans. Beyond those, most mannequins resemble high fashion runway models rather than the everyday women who make up the consumer base.