Tyra Banks is expanding her America’s Next Top Model franchise to the motherland. The popular series is launching in South Africa with “Africa’s Next Top Model.” The reality competition will begin filming in Cape Town in August and will expand to Johannesburg as the season progresses.
“Africa’s Next Top Model” will feature 12 models from various African countries. The contestants will participate in various tasks over the course of 10 episodes before one winner is crowned.
Nigerian supermodel Oluchi Onweagba Orlandi will serve as host, producer and mentor as Banks does in the American-version of the series. Orlandi is internationally-renowned and has both experience and clout in the modeling business. She thinks “Africa’s Next Top Model” will be a commercial and cultural success.
“The African version of the franchise is long overdue and I expect the show to be a smashing success across the continent,” she said.
Famed producer Gavin Wratten will helm the project. He is also responsible for South Africa’s “Idols,” a spinoff of “American Idol.”
“Africa’s Next Top Model” will not be available for all television viewers in the beginning. It is being aired through M-Net, a subscription-based television service. The series will transition to M-Net’s AfricaMagic channel in late 2013.
America’s Next Top Model has expanded to other countries and continents. Africa is the fourth continent to birth a spinoff. It stretches to 36 countries, including China, Brazil, France, Canada and Italy.