Eden Food (you might be most familiar with their line of soy milk, Organic EdenSoy) is suing the Obama administration over the requirement that companies cover birth control in their health plans.
The lawsuit is interesting mostly because Eden Food’s target demographic is the left leaning, hipster-like set. Filing a lawsuit over a topic that many of that demographic consider a women’s rights issue seems at best problematic image-wise.
In an interview with Salon, Eden Food’s president Michael Potter attempted the set the record straight on his reasons for filing the suit. “I don’t care if the federal government is telling me to buy my employees Jack Daniel’s or birth control. What gives them the right to tell me that I have to do that? That’s my issue, that’s what I object to, and that’s the beginning and end of the story. I’m not trying to get birth control out of Rite Aid or Wal-Mart, but don’t tell me I gotta pay for it,” said Potter.
Eden Foods has been feeling the heat for this lawsuit. Potter admits that sells have taken a hit in recent days, their Facebook page has numerous complaints and many boycotts (big and small) have been waged. But so far Potter stands by his decision. “I’m not in your bedroom, Obama’s in your bedroom,” he said.
What do you think about Eden Food’s lawsuit? Would you stop buying a company’s products if you did not agree with its political leanings?