Four months have passed since Adam Lanza opened fire at Sandy Hook Elementary School killing 20 children and six educators. The media is covering other tragedies, including the Boston Marathon bombing, but Newtown families and other gun-control advocate organizations are still pressuring Congress to pass sensible gun legislation.

Moms Demand Action for Gun Sense in America is one of the organizations holding congressional leaders to the fire. The non-profit has released a new series of PSAs to illuminate what the Moms Demand Action founder calls “the absurdity of our country’s current lax laws and weak regulation of guns.”

The advertisements, which are part of a larger campaign called “Choose One” contrast assault weapons with banned books, childhood sports and a banned candy.

The first advertisement, released Monday, compares Trina Schart-Hyman’s Little Red Riding Hood to an assault weapon. The Huffington Post Black Voices reports two school districts in California banned Schart-Hyman’s version of Little Red Riding Hood in 1990 because “its protagonist brings her grandmother a bottle of wine.”


Moms Demand Action will release two other PSAs this week.

“One of them compares assault weapons to dodgeball — which was recently banned in a New Hampshire school district due to concerns over violence and bullying and is not considered an ‘appropriate’ P.E. activity by the National Association For Sport and Physical Education. The other features Kinder Surprise eggs, chocolate candies with toys inside that are banned under the Food, Drug and Cosmetic Act of 1938 and by the Consumer Products Safety Commission.”


Sharon Watts, founder of Moms Demand Action, told HuffPost Parents: “We wanted our ads to reflect the absurdity of our country’s current lax laws and weak regulation of guns. This is not the time to be pragmatic – after the Sandy Hook Elementary tragedy, it’s time to sound the alarm.”

Moms Demand Action hopes the ads will persuade legislators to pass five specific laws:

  • Ban assault weapons and ammunition magazines that hold more than 10 rounds.
  • Require background checks for all gun and ammunition purchases.
  • Report the sale of large quantities of ammunition to the ATF, and ban online sales of ammunition.
  • Make gun trafficking a federal crime with serious criminal penalties.
  • Counter gun industry lobbyists’ efforts to weaken gun laws at the state level.

The parents of the Newtown victims have been visiting congressional leaders in an effort to convince them to vote for gun-control legislation. The Senate will have an up-or-down vote on several proposed bills, including universal background checks and limiting high-capacity magazines to 10 clips.

Sound off Clutchettes: Will these advertisements have an impact on gun-reform legislation?

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  • Mademoiselle

    The text at the bottom of the ads need to be enlarged. The graphics and the text at the top don’t make sense unless that text at the bottom is legible. I didn’t know and couldn’t tell by the ads that Little Red Riding Hood, dodgeball, and whatever chocolate egg thing that is in the third picture are banned and had to squint to read where it says that they are.

    • Shannon

      It’s all written in the article. Did you read the whole thing or just look at the pictures?

  • anon

    Americans and thier love for guns. How many more people have to die for the government to do the right thing? The ads are good though.

  • mcross

    I think people should look at gun control another way. We do have the right to arm ourselves. Enacting background checks etc, etc really isnt going to solve the violence problem here. That is like putting a bandaid on a severed leg with nerves, tendons and bones hanging out. The government would love to control gun ownership so they can have more control over us. Anyways, most violent crimes are committed by people who own stolen /unregistered guns. Adam Lanza (if that’s who really shot up the school in Connecticut) got guns from his mother who had no criminal record. If someone wants a gun they will by any means get it.

  • Shannon

    Why are the guns being held by just the white kids? The report just released by the Department of Justice shows that gun-related murders dropped 40%; from 18,253 to 11,101 between 1993 and 2011. Every argument the media and the left are currently making to push for new restrictions on our Second Amendment civil rights, are
    made up of anti nonsense.