Rick Ross is learning you can’t rap about raping a woman without taking responsibility for it. On “U.O.E.N.O.” he rapped “Put molly all in her champagne, she ain’t even know it/I took her home and I enjoyed that, she ain’t even know it.” The outcry against his lyrics have reached a fever pitch with petitions and a protest.

On Thursday, protesters stood in front of Reebok’s New York City flagship store demanding that the sneaker company cancel Ross’ endorsement deal. Ultra Violet, a womens rights group (who Ross references in his apology), also hopes to present a petition with over 70,000 signatures urging Reebok to cut ties.

Now that his money is in jeopardy, Ross went on Twitter to half apologize yet again. He tweeted:

“I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS. Apologies to my many business partners,who would never promote violence against women. @ReebokClassics @ultraviolet.”

This isn’t Ross’ first non-apology. He also appealed to the “queens” and “sexy ladies” on his Twitter timeline who were upset about the lyric by saying it was a misunderstanding because he never actually used the word, rape. Predictably, that explanation didn’t make the outcry die down, but only threw gasoline on the fire.

Nita Chaudhary, co-founder of UltraViolet had this to say about Ross and his deal with Reebok:

“By holding Rick Ross up as something to aspire to, Reebok is sending the message that raping a woman is cool–and that’s a dangerous message to send the boys and young men that Reebok markets to. This is what rape culture is. Reebok needs to know that we won’t stand for this. Will you sign the petition telling Reebok that rape is NEVER okay and they should drop Rick Ross right away?”

The pressure is now on Reebok to either accept Ross’ half-apology or drop him in the wake of this controversy. It will be interesting to see how they respond, if at all.

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  • Ooh La La

    Honestly, he either doesn’t understand or he really doesn’t care. His “apology” was the equivalent of apologizing that we’re offended instead of actually apologizing for what was said. He keeps saying that he doesn’t condone rape, and I think he says that because he doesn’t believe that drugging a woman and then taking advantage of her IS rape. To be honest, sadly many men have this mentality – not necessarily the drugging, but even the recent case with the football players demonstrates how some guys think that intoxicated women get what they deserve. It’s sickening.

    I don’t know what the petitions will do. I think more than anything it’s a way to show strength in numbers. I’ll continue to not support anything this predator does.

  • rkj

    Stop buying his music and the products he endorses. It’s as simple as that. We vote with our dollars. I don’t care if “the beat is hot”.
    I’m beyond sick and tired of overtly violent, misogynistic lyrics. To think that the subject matter is just commonplace to young listeners should scare everyone.
    The response that “I’m just talking about how it is on the streets” is a cop-out. There’s still accountability and responsibility for what you’re putting out there.

    I don’t know what people ever saw in Rick Ross in the first place.

  • Keshia

    My IQ is obviously already higher than his, this is the man who thought it a good idea to rap and about raping woman..not exactly intelligent is it?

  • Cocochanel31

    Not giving his dumb lyrics a pass but how much more crystal clear can he get with this line

    I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS. Apologies to my many business partners,who would never promote violence against women.

    From that apology he makes it clear he does NOT CONDONE RAPE. While we all know it is because of hte backlash he released the statement he spelled it out here that he does not condone it. Whether we believe it or not is up to us.