Most retailers in the United States carry clothing sizes from 0-14, whether in-store or online. Most recently, The Gap, Banana Republic, Old Navy and a few others even go beyond a size 14 in women’s clothing.  But don’t expect that to happen at Abercrombie & Fitch.

Want to know why?

Abercrombie & Fitch’s CEO, Michael Jefferies, doesn’t like fat chicks and doesn’t want them to ruin his brand.

As a perpetual size 12, I would say that I’m saddened by this news, but I’m not. I was never a part of their demographics from the get-go. Hell, I’m sure it’s only been within the past 5 or so years that they’ve started to use black people in their ads.

Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

As hot as them?

I guess he’s assuming everyone who wears his clothes are “hot”.  Well isn’t that something coming from a man that looks like he’s had one too many botox injections and eyebrow lifts. He’s about to give Joan Rivers a run for her money.

This isn’t the first time Jefferies slandered the over size 10 crowd. In a 2006 Salon interview, Jefferies basically said he doesn’t care about excluding “fat” people.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

I’m going to go out on a limb and assume Jefferies wasn’t one of the cool or good looking kids back then, and this is his way of re-living his life through his skinny clothing line.



 Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks


Tags: ,
Like Us On Facebook Follow Us On Twitter