A New York City tour company is drawing ire for promising to stop by the Bronx ghetto as part of their excursion. For $45, Real Bronx Tours took tourists from Manhattan past a housing project, a “pickpocket hangout” according to a tour guide and food-pantry lines. The tour participants, who are mainly European, were encouraged to take in the sights of the South Bronx that became known for “drugs, gangs, crime and murders” in the ’70s and ’80s “from a safe distance.”

Bronx President Ruben Diaz Jr. and City Councilwoman Melissa Mark-Viverito were outraged by the tour and sent an open letter to Real Bronx Tours owner, Michael Myers, reflecting their sentiments:

“We strongly urge you to stop profiting off of a tour that misrepresents the Bronx as a haven for poverty and crime, while mocking everything from our landmarks to the less fortunate members of our community who are availing themselves of food assistance programs.”

Following the letter, Real Bronx Tours issued a statement ceasing all tours to the Bronx ghetto. They have sparked a discussion in the community about the negative portrayal of the borough and how to combat it.

Elena Martinez, an anthropologist and Bronx resident, tours the same neighborhood but instead, chooses to focus on the borough’s “incredible, majestic music culture” including theaters and clubs that birthed salsa. She calls The Bronx “the incubator for hip-hop, salsa, jazz, Afro-Cuban music, R&B.”

She along with other residents will meet tomorrow to start “Bronx Rising,” a campaign to reverse the negative image of their borough projected by companies like Real Bronx Tours.


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  • mEE

    one of these tour buses was parked outside of my school the other day. I was coming back from lunch and saw a bunch of white people (definitely not a common sight in the South Bronx) taking pictures in front of the building. Then they got on their tour bus and went on their merry way. disgusting.

  • This is typical of white people. Go to some far-away place and watch the natives roam around in their habitat. Then pack up and head back home and talk about all the negroes and Latinos.

  • Marisa

    I am a resident of the South Bronx for almost 23 years now and the only time we see large amounts of white people here, is for a Yankee game or concerts then they beat it back downtown or the suburbs. Whoever came up with this tour has probably been the one who created those stupid CNN Blacks are screwed up in America specials. Just like that soon to be special on black funerals, I keep saying black lives are being used in these manners as entertainment for “others”. I could understand if it was like what we do for Bronx Week every year, show off the cultural nature of the Bronx, the start of hip hop, Yankee Stadium, the Bronx Museum, The Bronx Zoo, the recent findings of slave burial grounds places like that. Those are not even close to hey lets check out some projects, and where the blacks and browns rob each other. Our plight is not entertainment but, its been turned into that for awhile. Whoever the owns that tour should be dropped off here in the Bronx after dark, and see if its entertaining and fun then.