Lil Wayne loses endorsement deal

Who said public pressure, criticism, and petitions don’t matter?

Just days after PepsiCo pulled an offensive ad for its Mountain Dew brand, which featured upstart rapper Tyler, the Creator and his rap crew Odd Future, the soft drink giant also ended a deal with Lil Wayne.

Although Weezy’s publicist cited “creative differences,” many feel this move was due to the uproar caused when Wayne compared a violent sex act to the gruesome murder of Emmett Till in the song “Karate Chop.”

After the song went viral, many, including Till’s family, quickly condemned Wayne for the offensive lyrics, and apparently PepsiCo was listening.

During the firestorm surrounding the lyrics, Wayne sent a letter to the Till family apologizing for the song if they were offended, but the family rejected his note.

 Airickca Gordon-Taylor, a cousin of Till’s, told USA Today, “I was not impressed.”

“I think that he’s kind of been pressured or he’s been admonished to make a statement to the family because of the ongoing negative publicity and attention and the pressure we’ve put onto his endorsement with Mountain Dew. I feel like it was an acknowledgment. He has finally, publicly acknowledged the ongoing outcry. It was not an apology. … However, I think it’s a start. I think the door is now open for us to have a sit-down, to have a dialogue.”

It looks like the family’s efforts paid off. PepsiCo ended its relationship with Lil Wayne, just weeks after Rick Ross lost a lucrative endorsement deal with Reebok over his controversial lyrics which encouraged date rape.

With companies caving to public pressure, will more rappers finally think before they spew violent, misogynistic lyrics? We’ll just have to wait and see.

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  • Pat

    I am more excited about the power of protest and solidarity to demonstrate people are not going to continue to stand for disrespect and dehumanizing our daughters. The power of protesting is doing its job. We know protesting hasn’t ever changed a person’s mentality, however, it changes how people treat other people. By not allowing Lil Wayne and R. Ross to continue down this path, the next rappers or producers will not only think about money. They’ll think about what is being said and its impact on others. Because we know Lil Wayne doesn’t care especially if his money is still flowing. If he becomes penniless – I think he will still have the same sentiments. To me, the first VICTORY is the fire of protest and solidarity is BEING re-ignited. YES and Amen to this because we are the generation who is in dire need of it. This is a start to exemplify that we’re equipped to stop the next one and the next one. As each rapper is produced, we have the power to stop it. I’m not saying to stop a genre of music – but they have to become aware of their lyrics. Lil Wayne never has been imo. So, a thousand YESES to placing a yield sign in his path, Rick Ross, and to any other rapper attempting nonsense. At least they are aware they cannot continue to spread nonsense so acceptably and women can’t be treated so carelessly. This is truly a good start. I think with these two, other rappers will take a cue. Many buy their records, now these consumers know what was said and now they know what shouldn’t be said or what isn’t accepted. It works both ways. And for the second time, it was a win-win for the consumers (parents/family members) who became sick and tired. Nothing but victory here… it hasn’t stopped completely, but if we keep going, I sincerely believe it will.

    As far as PepsiCo, yes they are smart. They are aware that more of their products are consumed in compared to the purchases of Lil Wayne’s music. This is what these artists/ rappers/athletes need to realize. They don’t owned their endorsements (the company) or larger than – so THEY will lose out every time. It is so crazy to me. They’ll do almost anything for money then don’t think twice about sealing greater business endeavors. It is possible to earn more from endorsements than it is from your salary. This is just added confirmation of having a messed up mentality while lacking a business mind. They are truly cutting off their own legs and expecting to keep up with the race. Is this what rapper refer to as, “ballin’?”…. lol! If so, they can have thatt. Darn, think long-term, Be like Mike – do something. You’re disgracing your people and yourself.

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