When Jordana Abraham, Samantha Fishbein and Aleen Kuperman were students at Cornell University, the trio decided to come up with a new b-word. Their term, “Betch,” which sounds suspiciously close to its sometimes offensive predecessor, has been their ticket to the top.

For Abraham, Fishbien, and Kuperman, a “Betch” is a grown up mean girl who is always, always looking out for number one.

The self-professed betches live by two rules: “If you don’t have anything mean to say, don’t say it at all,” and “Don’t be easy, don’t be ugly, don’t be poor.”

While many would be repulsed by their stance, the betches have launched a successful website, written a self-help book, amassed 150,000 Twitter followers, and may even land a TV show.

I guess it really does pay to be a betch.

But before folks get their knickers in a bunch, the trio admits the betch movement is all in fun.

“Of course it’s satire, Abrahams admitted. “The betch voice has become very easy to us. It’s like an evil whisper in our heads. The alter egos we’ve made … it’s extremely exaggerated and a bit ridiculous.”

But as Ami Angelowicz of The Frisky wonders, with so many real life b*tches in the world, do we really need fake ones?

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