Bryan Goldberg just discovered that women read and wants to tell you all about it.

Heck, he’s even made a site for it called Bustle.com! And with the help of $6.5 million in venture capital funding he’s managed to put together a site that offers pretty much the same thing most “lady blogs” offer … only with even fewer people of color.

I know. How is that even possible? But yes. You can always have fewer people of color.

Anyway, everyone on #whitetwitter is talking about it! But in the most not nice way possible!

From Valleywag:

Something beautiful happened yesterday: an otherwise fractious Internet was drawn together in harmony, united in mutual contempt for a new website called Bustle. Bustle is the spawn of asinine media mastermind Bryan Goldberg—creator of the dudebro sports-spam boiler room Bleacher Report—who reached new depths explaining his amazing, unprecedented brainstorm: a website… for girls!

When I first saw the title of Goldberg’s article “I’ve raised $6.5 million to build and grow my new company: Bustle.com” I thought it was going to be like one of those “I raised a kabillion dollars for my site and HERE’S HOW YOU CAN TOO!” But instead it was just a blathering of unchecked white male privilege spilling out all over the place.

Here’s a sampling:

Isn’t it time for a women’s publication that puts world news and politics alongside beauty tips? What about a site that takes an introspective look at the celebrity world, while also having a lot of fun covering it? How about a site that offers career advice and book reviews, while also reporting on fashion trends and popular memes?

Oh. And there was this too:

Creating an amazing blend of content — one that puts news and politics right beside fashion tips is what will set us apart. It will also help that we are fast…  very fast. When a big event transpires, I expect us to offer original commentary on it within the hour. Sometimes that event will be an Egyptian revolution; sometimes it will be the next “Bachelorette” selection.

Yes, we believe that a partner-track attorney can be passionate about world affairs and celebrity gossip. On the same day. During the same coffee break. And there is nothing wrong with that. Welcome to the year 2013.

Yes! It is time! To create! The same site! Everyone else has already created! Like The Hairpin or Jezebel or XO Jane or Feministing or The Frisky. It is time to boldly go where many have gone before, but went without $6.5 million to start.

God. Why didn’t he just spit in every woman-started web site’s face say “I can do everything you can do only worse with a lot more money!”

Now, if I sound a touch bitter it’s because I am. How can I not be? I’m a lady blogger who has written for some of the aforementioned lady blogs. I have watched the independent ones, those not backed by a larger network or publication, struggle in spite of having an established audience. For most lady blogs venture capital funding is hard to come by. Believe me, this site, which gets 800,000 unique views a month according to Google Analytics and wasn’t just born yesterday talking like nothing ever existed before it, has tried to get venture capital funding. And this site has been told the audience needs to be bigger, that no one’s investing in content, that black lady blogs are a “niche.” Yet, Goldberg found funding, but I find it unlikely that he found it because his idea to create what has already been created was so brilliant.

It’s because he created The Bleacher Report, a sports site that went on to be very successful. The success of this site allowed him to make connections with other men, men with money. Men who don’t read lady blogs. Men who would think this idea sounds fresh and new, but if some rando lady off the street wandered into Google’s venture capital division and said, “Hey, can I haz cash plz for my already established lady blog” they’d go, “Who are you and how’d you get in there?”

It’s not shocking for a well-connected person who already established a successful site who also happens to be white and male to manage to get a bunch of money for some half-warmed over ideas about lady people. That’s the story of America. But Goldberg could have announced his new site without pretending like his competition is Vogue.com instead of XO Jane. Sure, it’s great he got so much money for it he can pay his writers. It’s great that there’s another site for women to write for. It’s great that now I can choose to read Bustle.com while still reading the bunch of other women-centric web sites running around. Yay for variety!

But if Goldberg’s going to make something for women-by-women-created-by-a-man he could have taken the time to check his privilege before he waxed poetic on things he seems to know nothing about.

Anyway, I can’t wait for Goldberg to discover black people and go “black people have money, why are there no web sites for them,” then gets another $6.5 million to recreate Rolling Out.

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