Earlier this year Abercrombie & Fitch’s Chief Executive Mike Jeffries stirred up controversy by suggesting the company’s clothes were made for “cool” and “attractive” kids and not for “fat” people. Well A&F is now doing some back peddling because the company is currently struggling financially. A&F shares closed down 14 percent at $33.13 on Wednesday after the company reported a seventh quarterly fall in same-store sales in a row and warned of a tough holiday season.
In a way to boost it’s bottom-line, A&F plans on expanding its women’s tops collection, offer larger sizes and more colors, and start selling shoes.
“We recognize that our businesses have been and will continue to be disrupted by both fast fashion and pure play e-commerce competitors,” said Leslee Herro, A&F’s head of planning and allocation, at an analyst briefing on Wednesday.
A&F aims to have a wider range of clothes in place by spring and have shoes and other accessories in place by the next summer’s “back-to-school” season. In a competition with its competitors such as H&M and Forever 21, A&F is one of the last retailers to jump on the larger size bandwagon.
Well Mike Jeffries, it looks like these “fat” people will actually help you in the long run.