Study: African Americans Use the Internet As Their First Choice to Find a JobWhen African-Americans are in search for a job the first place they are most likely to begin their search is online a new study says.

Research from the Joint Center for Political and Economic Studies shows that African-Americans are more likely than other group to use the Internet, mobile devices and social media to find a job. The report, “Broadband and Jobs: African-Americans Rely Heavily on Mobile Access and Social Networking in Job Search”, which was funded by the Joyce Foundation, examines how important Internet access is to the job search among African-Americans.

“This study not only underscores the potential of broadband and mobile technologies in driving policy solutions in economically distressed communities, but it also shows the success that African-Americans are having in making the most of digital platforms in finding work. It also tells us that ensuring digital literacy and broadband access and adoption in every community is a worthwhile endeavor that will pay off in real terms,” Joint Center President and CEO Ralph B. Everett in a press statement.

The report also emphasizes that 31% of African-Americans believe that social networking sites are extremely important to their job search. 50% of African-American respondents said that they believe the Internet is very important to their searches compared to 36% of respondents from other racial groups.

The value that African-Americans place on the internet also demonstrates the need to close the digital gap that currently exists.

“With so many employers insisting that job seekers apply for jobs online, online access is essential to finding work. Closing broadband adoption gaps becomes more urgent when society expects people to carry out tasks using the Internet,” John B. Horrigan, Ph.D., Senior Research Fellow at the Joint Center said.

“At the same time, stakeholders must close gaps in digital skills among all online users so that the Internet can help people turn opportunities into positive outcomes.”

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