A misplaced or omitted word, can ruin a tweet. The RNC’s GOP social media team learned this the hard way over the weekend. What started out as a tweet, celebrating Rosa Parks, end up creating the #racismendedwhen hashtag.
Sunday evening the GOP twitter account tweeted a photo of Rose Parks that stated, “Today we remember Rosa Parks’ bold stand and her role in ending racism”.
Well, soon after that tweet was posted, they realized their “oops”, and corrected their mistake:
Previous tweet should have read “Today we remember Rosa Parks’ bold stand and her role in fighting to end racism.”
— RNC (@GOP) December 1, 2013
But it was a little too late. The hashtag took on a life of its own.
#RacismEndedWhen The Jeffersons “moved on up.”
— Lizz Winstead (@lizzwinstead) December 1, 2013
#Racismendedwhen Jamie Foxx killed all the White people
— Jamilah Lemieux (@JamilahLemieux) December 1, 2013
#RacismEndedWhen black was in vogue and colorblind was a term of endearment.
— Donna Brazile (@donnabrazile) December 1, 2013
#racismendedwhen the iphone was available in both black and white.
— Nakia (@KiaJD) December 1, 2013
#RacismEndedWhen Macklemore won AMA’s Best Rap Song
— jujoffer (@jujoffer) December 1, 2013
I’m sure the person behind the original GOP tweet, will never have an “oops” moment again.