American Apparel Mannequins Now Sporting Full Bush

Photo by Michele Barber-Perry

Attempts at being provocative is nothing foreign to American Apparel. From their barely legal looking scantily clad models, to debuting a t-shirt earlier this year that featured a line drawing of a woman’s menstruating vagina. This time, the retailer went  au natural with their mannequins.

This week the American Apparel store located on on East Houston Street in New York City debuted their new mannequins that have pubic hair.  Gothamist spoke with Ryan Holiday, a rep for the retailer and he said the display was specifically made for that location and they wanted to display a more ‘realistic’ view of beauty:

 “American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine’s Day window continues that celebration. We created it to invite passerby’s to explore the idea of what is “sexy” and consider their comfort with the natural female form. This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we’re looking forward to hearing more points of view.”

When a brand is known for attempting to be provocative, it leaves to you believe their “social” message is just a ploy to drum up controversy. And I guess it may have worked, because people are talking about it. 

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  • noirluv45

    No words. SMH @ what people will come up with for attention. It really is kinda sick, especially the menstruating vagina. Why?

  • Becca

    First off this is crazy. AA will do anything to have people talk about them. There clothes are cheap looking and overprice. Every other month there is something going on with them. They will never get any of my money.
    The only positive to this is this women does have pubic hair. Not saying I want to see it but it seems we live in a world where everyone is shaving to look at child. Grown people are suppose to have some hair. We can’t be porn stars 24/7.

  • Anthony

    Mannequins with hair or who menstruate are creepy. It makes me think of the famous Black Dahlia murder where the victim was dissected and displayed on the side of street. She looked so lifeless, the first witness thought she was a mannequin.

  • Krysie869

    When I first saw the title I thought to myself, “Well finally, Black mannequins with natural hair!” I wasn’t expecting this! lol