Butterfly in the sky, I can go twice as high, Take a look, It’s in a book…Reading Rainbow!
If you’re someone who grew up in the 80’s, Reading Rainbow was a television staple. LeVar Burton made sure every kid was interested in books back then. Now he’s hoping to revive the series and introduce a new generation.
Burton has launched a Kickstarter campaign to raise $1 million to bring his show back to the web.
The popular children’s show ran from 1983 until 2006 and continued in reruns until 2009.
Burton’s “Reading Rainbow” campaign will create a new version of the show available to any child with access to the internet.
He also plans on offering a “classroom version” of the program for teachers and is spearheading a not-for-profit that will give copies of “Reading Rainbow” away to low-income schools for free. The campaign offers various rewards for donating, including potentially getting to wear his famous “Star Trek” visor.
“So lets do it this, y’all,” Burton said. “Together we can create and deliver a proven tool for encouraging the love of reading to millions of children. We can genuinely change the world, one children’s book at a time.
” ‘Reading Rainbow’ is back, for every child, everywhere, but you don’t have to take my word for it.”
Watch LeVar’s Kickstarter video below: