In what looks as a simple play on words, Zara’s ‘White Is The New Black’ is drawing criticism.  Even before Netflix’s “Orange Is The New Black” became popular, there was always a similar version of  ________ Is The New Black, especially when it comes to talking about fashion.

I get it.

A white t-shirt or dress is the new little black dress or shirt.

But not everyone is going to a) get it b)see it as innocent.  And maybe they shouldn’t.

Maybe the t-shirt has a loaded message?


Clutchettes, what do you think about the t-shirt?

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  • Anonin

    No new blacks are the new blacks.

    I never shopped at Zara anyways so no loss to me.

  • Zara, who organized this shirt, must have realized that people would automatically assume racial connotations to it. Also, many people who love this (_________) is the New Black movement seek to mask or to exploit the black liberation struggle. Some of them desire to exploit the black liberation struggle as a corporate commodity (or to downplay it) without respecting it as a living breathing movement for social change. As for the shirt itself, people have the right to buy it and people have the right to not buy it. Also, too many young people view racism as just over mistreatment. Racism is more than that. Racism can be very sophisticated, slick, and covert in the world.

  • Mary Burrell

    I am not offended but i can see how this would be taken the wrong way. I can’t trip about this, not this time.

    • binks

      I agree, I am not particularly offended though I can see how this might be a loaded message. Though I am tired of “so and so is the new black” saying. I think that is old.

    • Mary Burrell

      @binks: Thank you, I value your opinion.

  • Mary Burrell

    Who knows what the designer’s intentions were? I guess one needs to just pick one’s battles.