No Good Deed was a box office success this weekend! Idris Elba and Taraji P. Henson proved that not every black movie has to be a love story or about slavery. The movie took the no. 1 spot at box offices this weekend and earned $24.5 million in ticket sales in the U.S. and Canada.
Some say that part of the No Good Deed‘s success was because of the movie’s marketing team, which “hit it out of the park” on social media with the #TweetToEscape campaign, according to Rory Bruer, Sony Pictures’ distribution president.
“No Good Deed represented brand-new entertainment with the perfect release date, two big stars and a great social-media marketing campaign,” says Paul Dergarabedian, Rentrak Senior Box Office Analyst. “It came on strong Friday and never let up.”
The story about a charming stranger (Elba) terrorizing a housewife (Henson) was traumatic for critics, scoring a paltry 12% approval rating on RottenTomatoes.com. But audiences responded more favorably, with 71% giving it a thumbs-up.
Clutchettes, did you see No Good Deed this weekend? What did you think of it?