A real estate agent has created their picture perfect version of Bedstuy, Brooklyn. And of course, it’s lily white. Real estate agent Robert Earl’s brochure is trying to get more restaurants into the area of 1347 to 1361 Fulton Street, according to Brokelyn Magazine.  So he basically took an etch-a-sketch and made like there’s not one single black person in the area. Yay for gentrification! And people wonder why Spike Lee goes all the way off when he talks about how Brooklyn is changing.

From Brokelyn:

The brochure was brought to everyone’s attention by the Daily News, who talked to the retail tenantsalong the strip in question, who had no idea they were going to get pushed out. Pushed out for what exactly? Some kind of six-storefront monstrosity that becomes “THE destination place in BedStuy [sic] for foodies and unique shops.”

Which is all well and good (it’s not well and good at all), but the brochure, which seeks to “bring the neighborhood together on an artisanal plane” has three pictures of humans. Not one of these humans being used to hype up investment in this historically black neighborhood that has “tough streets immortalized in the hip-hop genre” is a black person. This is not Robert Earl’s first time at the awful rodeo; a different News story pegs him as the broker advertising East New York as “the next frontier.

Good-bye, Brooklyn.

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  • MimiLuvs

    I prefer to correlate the gentrification process with the toy cycle for a child: they are excited about receiving a new toy, they’ll play with it, they will become bored with the new toy and then they’ll discard it.

    I believe that this is going to happen with the sections of Brooklyn, Queens and the Bronx. All of these individuals are flocking to these boroughs right now and renting/buying up properties. Eventually, these pillagers will use up the resources and move on.

    Sidenote: What’s up with these “You’re posting too soon” comments?

  • MommieDearest

    He couldn’t at least fit in a few New Blacks in the brochure? <__<

  • vintage3000

    There was a story a few days ago about two Black women who broke into a Flatbush apartment occupied by White people, and they forced them at gunpoint to leave. They said they are tired of Whites moving in, then they just squatted there for days. Typical crazy NYC real estate story-lol

    But you can cut the tension around Bed Stuy with a knife. My block association is predominantly middle aged to elderly middle class Black ladies, and half of them are fed up and the others are we are the world everything must change types. I honestly try to be the latter sometimes, but seeing stuff like a fantasy Bed Stuy with only grinning whitefolks drinking soy lattes makes me fantasize about telling them all to GTFO like those two women in Flatbush.

    • Lillie

      I sipped the tea too, vintage3000, and thought that gentrification was a nice change. All of these cool shops and restaurants sounded great. That is…until a couple months later….my $1,000 one-bedroom apartment is now being increased to $1,500. I have already agreed to a new job in Atlanta and I am leaving with the knowledge that many of my neighbors won’t be there in the next few months (not years).

      It is scary but Brooklyn will soon be a place that many of us won’t recognize.

  • Krystal

    They won’t let us have anything smh

  • C. Vidal

    Well @ Lillie, I’m going to have to agree to disagree. They may create these “Fantasy Brochures” all they want. They can also try to drive up our real estate prices(for better or worse). Yet,not all us “Bed-Stuy Blacks” rent. Many of us own these Brownstones and quite frankly they can kiss my “historically middle class” Black ass. I won’t be going any where in a “few months” !