Photo Credit: Check Advantage

So one day I was online looking for some more checks. Crazy right, I mean who uses checks anymore? Well, apparently I do. And since my bank, I won’t say which one but let’s just say it’s in America, charges freakin, $22 for a box of checks, I was scouring online for some 99 cent checks. Shoot. They could have been $21 checks. But I was not giving that bank any more of my money. So as I’m browsing for the cheapest deal, I come across a set of checks called, wait for it, ‘sista checks.‘ Please say it like Shug Avery from The Color Purple, sistaaaaaa checks. What are sistas checks, you ask?

Take a look…


Photo Credit: Check Advantage

Now, I’m not one to trample on creativity. But um what the hell? Who thought this was a good idea? And who is really buying these checks? Is it not “bad” enough that people make assumptions (often incorrect, may I add) about our race because of our names or the inflection of our voice, now you just wanna let someone know you Black? It’s like its own personal warning: please cash this check right now, if you know what’s good for you. Ahhh that’s wrong. And so is this.

Only because when I first told my homegirl about these checks, and I said, “the Black women are doing these little poses…” And she said, “Is it the hand on the hip, head cocked to one side pose? I know that pose!” And we all know that pose. But to boil that down, and then have it put on a check and then call it a sistas check is ridiculous. And too easy. And dare I say stereotypical. I mean apparently to be a sista, I either need to just look fly and love shopping. And some a-tti-tude! Do you think I’m wrong? Here is a description I found:

If you’re one beautiful chick and you know it, celebrate with these sassy, girly designs from Working Girl Designs.

Flaunt your fabulous wardrobe and don’t be ashamed of that occasional shopping addiction. These checks are for the woman that works hard, plays hard, and does it all while looking great.

Again I say, what the hell? Now, I’m not going to lead my own personal boycott against sistas checks. But I do think that it’s walking that fine line, of “celebrating” who we are vs. using “typical” images of Black women as a marketing technique and for profit. But maybe I’m being too sensitive. I should be proud of who I am! But who I am, who Black women are, is so much more than this.

Photo Credit: Check Advantage

Photo Credit: Check Advantage

Have you ever seen sista checks? What do you think?

Diana Veiga is a Spelman woman, a DC resident, and a freelance writer. Of course, she’s also on Twitter.

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