Courtesy Tyra Beauty

Courtesy Tyra Beauty

The “Top Model” creator has launched her very own cosmetic line called Tyra Beauty.

As stated on the website, the former Victoria Secret model promises “TYRA beauty is not just a cosmetics line. It’s a COSMETICS EXPERIENCE! And it’s all wrapped up in BEAUTYTAINMENT—where beauty and entertainment collide.”

As a result of working in the modeling industry for more than two decades, Banks drew on her knowledge of cosmetics to make her dream a reality. The line will focus on three distinct areas: “TYover,” which is a collection of stick-based cosmetics featuring Bank’s exclusive TY-Guide Technology; “Smize,” which is a collection of eye makeup; and “It Factory,” which is a based on cosmetics used on the runway.

In an interview with People magazine Banks said, “We are accomplishing my ultimate dream: to give people the power to be their own boss while setting their dreams free,” says Banks, who will train her Beautytainers through the online TyraU, which provides them with tips and tricks to run their own businesses. “I feel fully armed to share and teach all I learned [at Harvard] with Beautytainers across the country, and later, the world!”



You can start shopping the cosmetic line at Tyra.com


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