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We all know the old adage “sex sells,” but do you ever wonder what sells sex?

Slovak artist by the name of Matus has created what many are calling the world’s first advertisement that is created to purely promote the act of having sex. In the one-minute long commercial Matus uses a pencil and a pencil sharpener to endorse the physical activity.

It commences with describing how most people like to have sex. “Most like it classy, some like it fast, some romantic,” the person narrating the commercial said.

The 26-year-old artist, who now resides in Berlin, believes sexual activity “should be more widely enjoyed.”

In an interview with Mirror he said, “When sex becomes a routine it is necessary to change something. Therefore this is not a product commercial, because you can’t buy a solution to some things….I felt though that in some cases it might be important for people to change something in their minds and this commercial is not only about sex but also about thinking.”

The video is mostly PG13, until the last few seconds when the F bomb is dropped.

Check out the commercial below. 

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