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In an innovative twist on sit-in-style demonstrations, protesters and activists entered into several eateries and businesses in New York City and Oakland, Calif., on Sunday in what is being dubbed as the “Black Brunch” protest.

“Black Brunch” protesters called the movement “Black Brunch” and aimed to disrupt brunch meals as they were served at targeted restaurants in NYC and Oakland.

Once inside businesses, demonstrators ‘disrupted’ customers meals by reading the names of African-Americans killed by police, including Michael Brown and Eric Garner.

“Every 28 hours, a black person in America is killed by the police.” “These are our brothers and sisters. Today and every day, we honor their lives,” said Black Brunch protesters during sit-in’s.

According to Yahoo! News, in each restaurant, they also asked diners to stand and raise their fists in the air ‘for black life.’

“The strategy of Black Brunch is simple: to stop business as usual in mostly white upscale neighborhoods by going into restaurants and stores and reading the names of Black people who have been killed by police or vigilantes.” “The small inconvenience felt while we disrupted businesses pales in comparison to the nightmarish reality of being Black in America.”

The peaceful yet powerful sit-in demonstration disrupted meals at popular midtown restaurants, including Lallisse, Maialino and Pershing Square — eateries protesters identified as predominantly “white spaces.”

In Oakland, Black Brunch protesters demonstrated outside of Oakland police headquarters and Berkeley’s upscale Fourth Street shopping district.

There were no reports of arrests.


“What were sit in in the 60s but disrupting business as usual?” “Then and now we can’t let people ignore an unjust system.” — Twitter handle @BlackBrunchNYC.

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  • Tanielle

    Maybe it’s just me but this just seems ridiculous. What is the point? What does brunch have to do with state violence. Lunch counter sit-ins served a very specific purpose. This isn’t the same. Organize, vote, and create actionable change. Standing around with signs while people eat eggs benedict just seems annoying.

    • vintage3000

      lol @ eggs benedict–And lol at dude still drinking his coffee in the 4th pic.

      I applaud anyone working hard to keep this momentum going but like you said, what’s the point here? If they wanted to feel revolutionary they should have tried this at some pub on Staten Island–why interrupt brunch at mainstream, relatively liberal areas like this. what next a pinterest board for black militants–and I know it’s easy for me to talk on a computer at least they are doing something. I’m just wary of anything that makes this new movement look foolish. imo they look like black panther wannabes. We need real leadership and I don’t know how to organize that.

    • I had to laugh at the “eggs benedict” comment too. LOL. That was too funny.

    • vintage3000

      You enjoy your day too, truthseeker. You are eloquent and thought provoking as always, you often provide more optimistic ways of looking at these things.

    • Thank you Sister.

    • Anthony

      I agree that a brunch protest in Staten Island would be powerful. It might be dangerous too, but that is part of what makes a protest successful is that it takes risks.

    • vintage3000

      yeah–those rednecks in Staten Island don’t know what the word brunch means, and they would seriously attack a group of Blacks marching through their neighborhood. It really provides even more of an appreciation for the bravery of protesters during the civil rights movement.

    • habinerenmei

      I guess these protesters want to disrupt hung over White people. It’s sad but we need white people to give a crap. Or over run the country with more Black people.

  • Any social movement for social change has distinctions. This new movement readily uses social media and these unique forms of demonstrations. Of course, we need to organize political and economic power. We need grassroots, democratic leadership not authoritarian leadership. Leadership is not one person ruling everybody in a despotic fashion. True leadership is about the fair sharing of power, so the masses of the people can be empowered. The right people must be elected to make sure that our interests are promoted in society. This movement is going through growing pains. That is what I feel. This is the period where this movement is evolving. I say let this movement evolve and find its flavor.

    Yes, there will be hills and valleys, but the goal is the same. We all have the same goal. Revolution is not just about political changes or economic changes (as we need economic justice, true racial justice, and accountability in the world). It is about the change in consciousness (as the soul and the mind must be enriched). Our thinking and our consciousness in general must be more cooperative, more compassionate, and more about giving. We need to allow revolutionary change, but what these protesters are doing is about bringing awareness on the dignity of black human life. This new movement needs guidance (especially from the older generation who has put in the work in real life for decades), inspiration, and motivation to keep on going. I don’t feel that their actions are the end all be all, but there are other young activists not only protesting, but they are organizing programs helping people too. We should not ignore that.

    I say more power to them and I wish them the best.

    • ♎Lauren♎

      I agree. Too many criticizing and not lifting a finger to help. Information on goals and demands is out there. Google is your friend! If you waiting for mainstream media to tell you the direction and leaders of this movement, keep waiting….Oh why do we need one figurehead anyway? So the state can mess around and kill em?

    • vintage3000

      Another site has a quote from one of the brunch protesters “”Brunch is symbolic for people of leisure and White Privilege” If this group Googled restaurants in ‘real’ Harlem or Bed Stuy they would have seen Black people also enjoying their brunch–the notion that only white people have a restaurant meal between breakfast and lunch is stupid. This group’s target was misguided, and i wouldn’t be surprised if they just wanted a cute hashtag.

      And you are right, there are plenty resources out there to learn how to contribute, google is not even needed. In my borough there is a group of veteran activists who are organizing teach-ins to show ordinary people how to get involved in this struggle. This is the type of leadership we need, folks who know how to strategize and provide outreach to various groups of people who may even be outside of your circle. No one said anything about appointing ‘one figurehead’ so maybe you should read more carefully.

      The big NYC protest that occurred a few weeks ago consisted of numerous outraged, marching white people who were ALSO carrying #blacklivesmatter signs.Many of them were probably also having brunch during #blackbrunch, and were informed how they were displaying their privilege by doing so. It’s fine to make noise to provoke change, it’s much better to be educated about what you are doing and not give anyone an excuse to dismiss your message as being overly reactionary and misguided.

    • ♎Lauren♎

      I don’t understand where you interpreted me not reading this post carefully or not comprehending the issue because I mentioned a figurehead. Truthseeker mentioned in her comment about leadership is not one person ruling everybody and I agreed with her. This movement has decentralized leadership and that’s ok. They are all working towards the same goal. You are entitled to your opinion about the strategy behind Black brunch, but also recognize that trainings and other organizational efforts are being done among these groups as well.

    • Mary Burrell

      @Lauren: Truthseeker is male.

    • Hello Sister Mary Burrell. Have a Great Day.

    • Tanielle

      Another site has a quote from one of the brunch protesters “”Brunch is symbolic for people of leisure and White Privilege”

      Now I totally can’t take this seriously. Who are they to decide what actives are associated with white privilege and which aren’t? Are black people who like sleeping in on Sunday and then getting breakfast after noon whitewashed? This is so silly. There are plenty of reasons to be upset and plenty of ways to protest white privilege but selecting activities and deeming them “white” isn’t the way.

    • vintage3000

      I can’t take this seriously either-did you see the ex-NYC cop pointing a gun at the camera in his tweeted reply to #blackbrunch? As violent as that image is even HE had a good point when he referred to 1960’s civil rights activists as “heroes” with a defined purpose, and that the #blackbrunch protesters now have the freedom to sit and eat where they showed up to remind whites of their privilege. And his comment wasn’t shut up n words you can eat here now vibe either, just common sense imo.

    • Anthony

      Slightly off topic: African Americans in NYC need to raise holy hell about that cop on Twitter pointing a gun in response to protestors. If black folks are being arrested for supposedly being overheard threatening the police over the phone, this a-hole needs to be in jail for threats too.

    • CourtneyrrR

      Whatever message that so called cop was trying to make , was lost when he pointed his gun in the pic at peaceful protesters trying to get their message across. How is that a threat to his existence or anyones existence again? This world is as backwards.

    • I agree with you.

  • TastyTaco

    And protest gang violence, too. Blacks are targeted by everyone, even their “own.” And that would be risky, too. I heard some things about what goes down in “Chi-raq.”
    This protest looks like a fashion show to me. Honestly, that’s good and bad. Good, cause these people shown don’t look intimidating, they don’t look like someone cops would kill on the spot (they look like they probably hang with or date the very people having those brunches pictured). They don’t look “hood,” I don’t know a more polite way to put it, but I can’t sugar coat it. The bad part, is this just to be seen and claim they did something?
    If it benefits the drive for social justice, then it deserves much accolades. Even the protests here in NYC, where there was a noticeable sea of White faces is met with the whole Trojan horse feeling, it’s great to have support, but is it legit or an agenda?
    At the end of the day, Blacks are being killed for just breathing. And if they are engaging in petty crime, they meet a quick death sentence rather than due process.

    • Anthony

      The protestors don’t have to look “hood,” they just need to look like themselves. As I said before, I do think they picked the wrong place to protest. They need to actually be out in Staten Island at a restaurant or diner, but if they do that, they will have to be prepared to take casualties. Just check out the former policeman posing with his gun, metaphorically taking aim at the protestors.

    • I saw the former policeman’s picture too. That person is truly a hypocrite since the protesters are nonviolent, yet former cop is trying to use a provocative image (which deals with the showing of a gun).

    • CourtneyrrR

      These protestors can protest wherever they feel the need too. I don’t see a problem.Its peaceful, its reaching people who probably shut themselves away from these kind of messages. So, hit them at Brunch, hit them everywhere to keep the message going but have actions as well to go along with helping to change the current state of affairs.

    • Exactly Sister Courtney.

      Another point hit me too. Back decades ago, civil rights protesters did massive sit ins, work stoppages, strikes, and other actions. If these people can do these actions in the past, then these Brunch protesters have the subsequent right to express themselves in the present. Even the Brunch protesters know fully that these protests are not the sole action that they must do in order for people to be truly liberated. Yet, they want to express an important message that has the right to be shown. The message is clear, we are committed to freedom, and the Dream will never die.