Yesterday, you’d think all hell had broken loose on Twitter when Shea Moisture posted a meme featuring a stock photo of a little white girl. Ironically, it wasn’t the first time the company used a stock image featuring a white child.
— SheaMoisture (@SheaMoisture) February 20, 2015
Just last week, the above photo was posted, and no one made a sound about it. Maybe people were riled up over the Oscars and Patricia Arquette’s speech and saw an opportunity to complain about something.
People were calling for boycotts and demanded to know why the Black owned company decided to use a photo of a white child. Never-mind the fact that, with one quick search on YouTube, you’ll see all types of women (black and white) talking about their new line of baby products and bath products.
I hate that shea moisture went mainstream . 95% of hair products are made for non black women . Can we have something of our own ?
— Jan (@TheeJenBunny) February 23, 2015
I’m not sure what people expect to happen when a company goes mainstream and is even sold in stores like Target and Wal-Mart. And to assume, just because they have a larger population to cater to, including non-black women, that they’ll forget where they ‘came from’, is immature at best.
In response to the complaints, Shea Moisture tweeted the following response:
— SheaMoisture (@SheaMoisture) February 23, 2015
“We came across an image of a little girl with a puzzled expression that we imagine our #SheaFamily has when they run out of product, so we shared it with you. No ad. No agenda. As a certified minority-owned business, we are so proud of our heritage, our community and how far we’ve come — from a village market in Sierra Leone, to the streets of Harlem, to retailers throughout the U.S. With your support, we’ve been able to bring change, diversity and variety to retail. We hope you continue to join us in celebrating how the versatility of our products can help people everywhere.”
Don’t hate on this company for trying to reach a broader audience. People need to find something else to be outraged about.