Louisiana Governor Bobby Jindal is the latest Republican to throw his hat in the ring for 2016. On Wednesday, Jindal, who’s the first person of Indian descent to be a major contender for the White House, kicked off his campaign by telling his supporters he’s “done with” being referred to Indian-American.

“I’m sick and tired of people dividing Americans, and I am done with all this talk about hyphenated Americans.” Jindal said during his announcement speech near New Orleans. “We are not Indian-Americans, Irish-Americans, African-Americans, rich Americans or poor Americans. We are all Americans.

Jindal has been embracing his Americanness for years. As a teen he ditched Hinduism in favor of Catholicism, dropped his birth name “Piyush” for “Bobby,” and when he ran for governor in 2007 he began talking about hunting and sporting cowboy boots. Despite his transformation, Wednesday’s speech upset many Indians and Indian-Americans who lambasted Jindal with the hashtag #BobbyJindalIsSoWhite.

While Jindal may not be winning the Indian-American vote thus far, the biggest impediment to his presidential hopes might just be his approval rate back home. Currently, only 32 percent of Jindal’s constituents think he’s doing a good job—10 percent behind President Obama in deep red Louisiana—and his state is also $1.6 billion in debt.

With those types of challenges ahead of him, it looks like Jindal has deeper problems than a few angry Twitter users.

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