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We all know Snoop Dogg loves to smoke a little sticky icky, but now he’s investing in the booming cannabis industry too.

Monday, Snoop took the stage at TechCrunch Disrupt, a conference about tech startups in San Francisco, to announce his partnership with Ted Chung called Merry Jane. According to the legendary rapper, Merry Jane will be a “premier media platform at the center of cannabis and pop culture” that will marry two of Snoop’s biggest loves.

“After watching where the cannabis industry is headed, I wanted to create a platform that will take this movement further,” Snoop said. “Merry Jane is a game-changing platform for pop culture.”

Snoops hopes to capitalize on the super profitable legalized weed industry, which clocked in around $257 million last year in Colorado alone.

Merry Jane will include editorial content, like the documentary series Deflowered, which will interview folks from every aspect of the cannabis industry, from politicians and doctors, to celebrities who love weed as much as Snoop.

In the first installment of Deflowered, two Marine vets discuss their post-service use of medical marijuana to deal with re-entry into civilian society.

Currently, the site is in beta form and will allow 420 users (yes, really) per day until its official launch in October.

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  • Jo ‘Mama’ Besser

    WE GET IT!

  • Sooner or later, Snoop would do something like this. I do believe in medical marijuana for those that need it. There has been expansion of the marijuana industry, but we should think about the prison industrial complex. We have to deal with unfair sentencing where those with non violent drug offenses have a much lower chance to get a job and in some cases, their voting rights are restricted.

    • Noirluv45

      I’m rethinking my stance on legalized drugs, Truth. I really need to study the pros and cons. It just doesn’t make sense to me to arrest low-level drug users and it might cut down on drug addicts stealing and killing for their product. Maybe I’m off on this subject. Again, I really need to research it more. What say you?

    • I am more progressive on drugs than my older brother. I never believed in the War on Drugs for over 10 years. I believe that it should be abolished and replaced with alternatives. Those with drug addiction and who are nonviolent, I do believe merit drug treatment programs not imprisonment. Drug treatment programs can reduce the recidivism rate. I don’t agree with children using hardcore drugs, because those drugs can damage their physiology forever. I believe in the medical usage of drugs for those that need it.

    • Noirluv45

      Agreed with everything you said. No way should drugs be legal for children, only adults. Drug treatment should be available to everyone and not just Whites. They get rehab, while Blacks and Browns get jail time. They have rehabs all over the world available to them. They can get their dosing even on vacation.

    • Peace Sister and Goodnight.

    • Noirluv45

      Peace and good night to you, brother.

    • Mary Burrell

      Too many black people in prison for minor offenses like small amounts of marijuna and doing long sentences.

    • I agree with you Sister. Statistics show how black people are given disproportionate sentences involving drug cases as compared to white people. Those long sentences given to black people for minor offenses are unfair.

    • Chazz A

      Agreed. Medical marijuana should be legally accessible to all who can benefit from it. I have read positive things on the use of cannabis oil in terms of treating seizures. Trumped up drug charges for non violent drug
      offenses are at an all time high within the black communities.
      A few months ago, the DEA seized a large heroin operation up in the Bronx with ties to the notorious Sinaloa Cartel in Mexico. This is what the so-called war on drugs should about. Instead they focus on the brothers selling weed on the corners. Low hanging fruit I suppose SMH

    • I agree with you Brother.

      There is a serious problem where some people in the streets with low level crimes are in prison longer than some assaulter, some rapists and some murderers. That is totally wrong. There has been stories where cannabis oil and other medical marijuana treatment which has helped countless lives. We have federal drug forfeiture laws which allow state and local law enforcement agencies to keep, for their own use, up to 80 percent of the cash, cars, and homes seized from suspected drug offenders (even if someone is accused of a drug offense). There is a prison industrial complex that allows non violent drug offenders to suffer in job opportunities, housing, voting, and other areas of society. I read about Brothers and Sisters being in jail unjustly and how eliminating the War on Drugs can cause massive economic savings. Saving money by causing more fair laws involving drugs can make investments in poorer and black communities more readily available.

    • Chazz A

      Right on. The prison industrial complex is a tool designed to systematically oppress and hinder upward mobility and the fake war on drugs is a smoke-screen used by the alphabet intelligence agencies to cover dirty deals that are used as cashflow pipelines in wars for profit.

    • Exactly. Those alphabet intelligence agencies have done terrorism for decades from voting fraud overseas to outright assassinations.