We know America has a race problem, but what about the rest of the world? Despite some people’s insistence that other countries aren’t as racist as the good ol’ U.S.A., a recently unveiled Chinese advertisement proves anti-Blackness is a global problem.

While Asia is a huge market for skin bleaching and lighter skin is coveted because it’s seen as better, a new ad from Qiaobi-brand laundry detergent has many calling them out.

During the clip, which rolled out on Chinese TV and at cinemas, shows a Black worker attempting to hit on a Chinese woman.

After the man whistles at her, she beckons over, shoves a laundry detergent pod in his mouth, and forces him into a washing machine.

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While the ad could have been a commentary on street harassment (I mean, he does whistle at her), it takes a left once she opens the machine.

Not only is the man’s shirt sparkling clean, but he’s been transformed too.


The message is clear: this laundry detergent is so powerful it’ll turn a dirty Black man into a pristine, and more attractive, Chinese one.


According to the shanghaiist blog, the commercial seems to be a take on an old Italian spot that took the opposite stance that “colored is better.”

Both ads, unfortunately, are extremely offensive and play to stereotypical views of Black people.

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