We know America has a race problem, but what about the rest of the world? Despite some people’s insistence that other countries aren’t as racist as the good ol’ U.S.A., a recently unveiled Chinese advertisement proves anti-Blackness is a global problem.
While Asia is a huge market for skin bleaching and lighter skin is coveted because it’s seen as better, a new ad from Qiaobi-brand laundry detergent has many calling them out.
During the clip, which rolled out on Chinese TV and at cinemas, shows a Black worker attempting to hit on a Chinese woman.
After the man whistles at her, she beckons over, shoves a laundry detergent pod in his mouth, and forces him into a washing machine.
While the ad could have been a commentary on street harassment (I mean, he does whistle at her), it takes a left once she opens the machine.
Not only is the man’s shirt sparkling clean, but he’s been transformed too.
The message is clear: this laundry detergent is so powerful it’ll turn a dirty Black man into a pristine, and more attractive, Chinese one.
According to the shanghaiist blog, the commercial seems to be a take on an old Italian spot that took the opposite stance that “colored is better.”
Both ads, unfortunately, are extremely offensive and play to stereotypical views of Black people.