JaRule has had a full music career that spans a bevy of highs and lows. In a new Foot Locker commercial, the former Murder Inc affiliated rapper who brought us hits like “Put It On Me” and “Between Me And You” is an Uber driver schooling his passengers on sustained success.

“You know fellas, you can’t take sustained greatness like that for granted. So hard to achieve. Once you find greatness you hold onto it,” Ja says, dropping words of wisdom. “I mean, you can lose it just like that. One minute, you’re on top of the world. The next, it’s all different.”

The ad is just one of several that will be dropping every day this week as part of the retailer’s Week of Greatness campaign.

Check out Carmelo Anthony’s spot below:

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