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Sandy Hook Promise, an organization devoted to protecting children from gun violence that was created after the Sandy Hook Elementary School massacre in Newtown, Connecticut, has created a public service announcement urging people to look for warning signs of potential shooters.

The PSA innocently starts out with a teen named Evan who scratches messages on a desk everyday, and receives a reply from another anonymous student. The students flirt back and forth, and on the last day of school, Evan and the young girl finally meet each other. But as they were talking, the door opens and a student with a gun appears.

“While you were watching Evan, another student was showing signs of planning a shooting. But no one noticed.”

The ad says, “Gun violence is preventable when you know the signs.”

“The PSA demonstrates how easy it is for one to overlook the signs of an at-risk individual demonstrating signs of violence, particularly gun violence, and that when one knows the signs, it can be prevented,” says a statement from Sandy Hook Promise.

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